Production

Claw Machine

Year
2019
Role
Graphic Designer
Company
Sovereign Brands
Claw Machine

Design and execution of a champagne claw machine for Luc Belaire sparkling wine brand. Michelle worked directly with a claw machine company to create branded claw machine. Everything about this machine is customized. Starting with the iconic shield shape cutout of the decal, etched mirror on the back, and custom Pantone 1915C color metal hardwares.

The biggest challenge she faced is how to make sure the bottles don't break while players are playing this machine (yes, this is actually playable!). She went through several trials with the claw machine company to figure out perfect height when the bottle is pulled up.

Design Choices