Origin Investments helps high-net-worth investors, family offices and clients of registered investment advisors grow and preserve wealth by providing best-in-class real estate solutions. They are private real estate managers that builds, buys and lends to multifamily real estate projects in fast-growing markets throughout the U.S.
Michelle successfully launched numerous amount of digital materials for Origin Investments. Her daily tasks included providing all digital marketing assets such as web banners, landing page, blog, and email images for the marketing team. As for her main project, she was responsible for creating and leading all design materials needed for a new fund launch. In just a short amount of time, she created branding concept for the new fund, a presentation deck, and a website.
Origin Credit Advisers is a sub-brand of Origin Investments. The goal was to create a new brand style for this specific brand featuring the new Strategic Credit Fund. Origin Investment wanted something similar to the current Origin Investment branding, yet a refreshing design. Michelle chose the blue color with light-weight font style for the extreme clean feel.
Explainer style advertisement for Origin's Qualified Opportunity Zone Fund. This project had quick turnaround time (approximately 2 weeks from contents given). Created by using Adobe After Effects, Photoshop and Adobe XD. Mission for this project was to create a video ad that was to be shared on Origin's LinkedIn for potential investors. Most of Origin's target audience is in the older generation between 30s-60s so it was crucial to come up with a clear message that can be communicated in a short period of time. The biggest mission on this project was to come up with a concept that can be created within short turnaround time and minimal animation. Visuals that represent key phrases grabs audiences' attention, drumming music keeps the pace going, and Origin's aqua blue accents is on-point with branding.
