Brett Berish, CEO of Sovereign Brands, had a vision for a line extension to Villon Cognac. He imagined an extreme high-end XO bottle for Villon that would amaze cognac consumers. Michelle took the lead of this project and collaborated with an illustrator and 3D designer to come up with the concept art. This was a new project that Michelle has never experienced before. Without any further direction, she was on her own to find a way to execute her idea. Please check out Villon project before reading rest of this page.
First, she had to look for an illustrator to draw out few concepts. She gathered inspirations and searched ideal designers through Instagram. She came to an artist named Hülya Gamsiz who had a beautiful portfolio on her feed. They shared the inspirations and Michelle led the meetings with Hülya to explain Brett's vision. Below are the initial sketches.
After the initial sketches, Michelle then searched for a 3D designer who could bring this initial sketch into real-life looking 3D renderings. She went on Behance to search for designers with similar background to this task. The designer she found was Omar Seneriz. Similar to what she did with Hülya, Michelle led meeting with Omar to explain exactly what she was looking for including, number of renderings, rendering angles, background scenery, and material effects. Check out below for the final results!
The crown jewel of the Villon line is LE SERPENTE, an exquisite XO Cognac that reflects generations of artistry and skill. Each precious drop of Cognac in this special bottling is made from a meticulously chosen blend of the rarest eau-de-vie; the result is like nothing else on earth. Bottled in an extraordinary decanter that is a work of fine art itself, Villon LE SERPENTE is the realization of expertise in every facet of luxury spirit craft.
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